Europe’s choice for high quality, high fashion.

The Continental collection is the signature brand in our product stable. The garments are renown for top spec designs in advanced fabrics, delivering quality, fashion and true value – unparalleled favourites of designers, printers, embroiderers and users.

The Continental brand was started in the street markets and music venues of London around 1996, and quickly became the synonym for trendy T-shirts. Graphic designers and young rock bands were going crazy for the Continental fit and style. We have managed to keep that position ever since, and our current wide range of T-shirts, sweats and hoods is still true to its roots.

Along the way, we have clocked up quite a few nice awards, from the best London business, through numerous environmental and corporate responsibility prizes.

The list of brands and musicians that have stayed loyal fans of Continental is much too long to put in here, and it would make us look positively boasting (and some might even think it’s not true). So, we leave it up to you to discover the clothes so many are addicted to.